About
Max Jóhann

Max Jóhann — fractional product designer and strategist

Product Designer by craft. Explorer by nature.

I’m a Product Explorer — a Senior Product Designer & Strategist who works best with complex problems, where design needs to go beyond the interface.

My focus is connecting long-term company goals with deep user needs — and turning that intersection into products that feel clear, useful, and worth building.

I work across product strategy, UX, and UI, from figuring out what the real problem is to shaping the product and getting the details right enough to ship.

I like problems without obvious answers.

New product. Complex workflows. Legacy systems. Ambiguous ideas. Products that have grown harder to use than they should be.

I help teams understand what problem we’re actually solving, simplify complexity, and explore possible directions.

Not exploring for the sake of novelty, but being willing to go into unfamiliar territory and understand the problem deeply.

I don’t separate strategy, design, and delivery.

I’m a designer at the core.

I care about interaction, hierarchy, typography, systems, details, and the hundreds of small decisions that determine whether a product feels obvious or frustrating.

But after 14+ years, I also know that some of the most important design decisions happen before Figma opens.

I’m interested in joining ambitious product teams where design has a meaningful voice in what gets built — not only how it looks.

That could mean joining a company long-term as a Senior or Lead Product Designer, or stepping into an important product chapter to help explore, define, simplify, and ship what comes next.

Let's talt

Design principle

DETAILS MATTER.

GOOD PRODUCT WORK HOLDS UP UNDER SCRUTINY.

Selected Experience

Bürokratt

Designing a back-office system for public sector. (Ongoing)

Explore

Bilnex

Product direction, design & delivery — from 0 to shipped.

Explore

Finbite

Modernising a 15-year-old invoicing system used across the Baltics.

Explore

  • Product design and platform development for insurance services.

  • Product and experience design for mobility services.

  • Design work within a large-scale logistics platform.

  • Fleet management product strategy, design and development.

  • Digital product and platform design.

  • Early-stage product and design work.

  • Co-founder, product and design collaboration across multiple projects.