STRATEGY.
DESIGN.
SHIP.
Fractional product and design lead for FinTech, SaaS & Mobility teams. I bring clarity to product decisions, align strategy with design, and ship what matters — not just what's planned.
where I step in
Product Audit
When product isn’t working — and it’s costing you.
I review your product, find what’s holding it back — and define what to do next.
More →
€2,500 · fixed
Product Direction Sprint
When the idea is there — but the product isn’t.
In 3–8 weeks, we define what it should be — and turn it into something your team can build.
More →
from €7,000
Product / Design
Lead
When execution matters — and ownership is missing.
I lead product and design, aligning strategy, decisions, and execution.
More →
from €4,400/mo.
Not sure which one? Pick a starting point. A short call sorts it out.
product
Decisions
A good product is obvious.
People instantly understand what it is, who it is for, and why it exists.
I define what the product should be:
Strategy — who it is really for, what is worth building, and how it should exist in the market.
Design — turning that decision into a product that explains itself.
EVERY PRODUCT DECISION COSTs TIME AND REVENUE.
-
Market research that used to take weeks now takes days. User interview synthesis, competitive analysis, product briefs — AI handles the volume. I handle the judgment.
The result: you get to the right strategy before your runway gets nerv
-
Before a single pixel is placed by hand, AI generates dozens of directions — layouts, flows, variations. Not to replace the designer. To kill bad ideas faster and find the good ones sooner.
You explore 10x more options in the same time. And you stop falling in love with the first wireframe.
-
AI-assisted development means less overhead. Code generation, automated documentation, QA scaffolding — a team of three delivers what used to take six.
This isn't about replacing engineers. It's about freeing them from the work that was never engineering in the first place.
-
AI-powered onboarding. AI-driven support. Automated content and admin workflows.
Your product scales. Your team doesn't have to scale with it — at least not proportionally. The admin burden drops. The product keeps running.
-
Most consultants mention AI because the market expects it. I use it because it changes what a small team can actually ship.
If you're still treating AI as a line item on a roadmap, we should talk.
Selected
Work
Bilnex
Built from zero — from an unclear idea to a shipped invoicing platform.
Led product, strategy, and design end-to-end — including: e-invoicing, Peppol, digitization, ERP connections.
Finbite
Modernising a 15-year-old invoicing system (one of the largest e-invoicing operators in the Baltics) — without breaking what already worked.
Redefining structure, improving usability, and creating a foundation for future product development.
Bürokratt
Designing a back-office system for a nationwide AI assistant used across public sector institutions.
Supporting how teams configure, train, and operate conversational AI — across multiple organisations.
Work in progress. More details coming later.